SAP Sales Cloud

Improve sales engagements and build relationships that last with SAP Sales Cloud, the leading CRM solution for companies of all sizes. Our expert team in Singapore & Malaysia has ready-to-deploy pre-packaged solutions for SMEs and delivers exceptional value for MNCs implementing SAP Sales Cloud globally. Get in touch!

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Deliver exceptional sales experiences

Let your sales organization spend more time building relationships and engaging with customers. With the SAP Sales Cloud solution, you can streamline and automate critical selling processes and empower sellers with intelligent recommendations.

  • Cloud deployment
  • Unified view of every customer
  • Optimized mobile selling experience
  • Intelligent recommendations, insights, and analytics
  • Seamless ERP integration

Increase your ROI with SAP Sales Cloud


Three year return on investment


Uplift in revenue


Customer view

Economic Impact of SAP Sales Cloud

70% of organizations say business-to-business (B2B) buyer expectations have changed over the last two years. Download the report to explore the economic impact of SAP Sales Cloud for your organization.

Increase Revenue with SAP Sales Cloud

By tapping into a 360-degree view of every customer and interaction, your sales organization can deliver customer-centric sales engagements, leading to increased revenue and lifetime loyalty.


More than just a CRM

Guided Selling

Guide Complex Purchase Journeys

Go beyond basic Lead and Opportunity management with SAP Sales Cloud. Guided Selling brings together multiple processes like qualifying deals and much more in an optimized workspace. It helps you identify the right opportunities, accelerate sales cycles with insights that leverage machine learning, and close more deals. Playbooks also help you define a standardized, step by step approach for your sales team to follow for each deal.

Relationship Intelligence

Uncover Hidden Relationships

Make fast account updates, get complete customer intelligence, and quickly scan a business card from your mobile device to create a lead or opportunity.
Turn sales strategy into action with guided selling, and execute better with solutions for territory management, pipeline management, forecasting, quota planning, reporting, and analytics. Enhance onboarding, sales enablement, learning, coaching, and leadership development through integration with SAP Jam Collaboration.

Intelligent Sales Execution

Keep Your Forecast Accurate

SAP Sales Cloud’s intelligent sales execution features provide insights into how opportunities are progressing through the pipeline. Pipeline Management and Forecasting aggregates your opportunity data and allows you to filter and view it in various ways to extract meaning. With the Pipeline Flow you see at a glance how your pipeline has changed over time. With a clear view of how opportunities evolve, you can see which ones aren’t progressing as expected and take action to keep your forecast accurate.

Digital Selling Workspace

Digital Sales Acceleration

SAP Sales Cloud’s Digital Selling Workspace provides sales professionals an optimal user-centric workspace to access their sales tools and complete all of their tasks. This is particularly useful if you are using a CTI client, or have integrated communications to your CRM. You can use the Digital Selling Workspace to gather information and insights required for productive customer conversations. You can also leverage pre-built Microsoft Teams integration.

Native Mobile Experience

Empower Sellers Anytime, Anywhere

The SAP Sales Cloud mobile application allows you to access your sales tools on the go. The application allows sales teams to gain customer insights, collaborate with teams, communicate better with business networks, and make informed decisions right from their mobile devices.

Seamless ERP Integration

Get a 360-degree view of your customers

SAP Sales Cloud provides native integration to SAP ERP solutions, and can also be integrated to 3rd party solutions. Work from a single source of truth, improve your business processes, and stay up to speed on your customer accounts by integrating SAP Sales Cloud to your ERP solution.

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Not sure which CRM solution is the best for you?

We have created a 12-question quiz for you to understand which CRM Solution might be best suited for your organization. Take the quiz, and get a detailed assessment and evaluation for your individual CRM needs.

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Some of Our Customers


  • SAP CX
  • Chemicals


  • SAP Business One
  • SAP CX
  • Maritime


  • SAP CX
  • Manufacturing
View more

Frequently asked questions

  • What is Customer Relationship Management (CRM)?

    CRM stands for customer relationship management. With a CRM system, you can automate and integrate your customer-facing activities including sales, marketing, customer service, and e-commerce. The modern CRM is the heart of a digital transformation for any company, and without it, you’ll get left behind.

    Read this blog to find out more.

  • What are the objectives of Sales Cloud?

    SAP Sales Cloud can help you achieve the following objectives:
    1) Empower sellers to deeply understand buyers and build relationships with a 360-degree view of every front- and back-office touchpoint.
    2) Engage prospects with collaborative, personalized sales interactions that make every conversation count.
    3) Deliver on your brand promise with frictionless, buyer-driven engagements that provide lasting value.

  • What are the core benefits of SAP Sales Cloud?

    There are many benefits, but some of the core benefits are:

    1) Stronger customer connections: Empower sellers to be trusted advisors and create lasting relationships with a full view of every customer interaction, social insights, and selling guidance.
    2) Greater productivity: Engage customers strategically and make every interaction count by managing activities, advancing opportunities, and tracking performance offline and online.
    3) Increased win rates: Boost sales effectiveness with AI recommendations tailored to each opportunity and intelligent automation of labour-intensive tasks, such as automatically capturing all interactions you have with clients.

    Read this blog to find out more.

  • What is SAP Customer Experience?

    SAP CX is SAP’s latest, cloud-based CRM solution. It’s not just sales-only CRM products but, a solution to support all front-office functions, including consumer data protection, marketing, commerce, sales, and customer service.

    Read this blog for more details.

  • How SAP Sales Cloud helps you meet your customer experience goals?

    SAP Sales Cloud enhances the customer experience and accelerates the buying process while empowering your sales force to engage customers like never before. Explore data and prepare for sales engagements with deep and at-a-glance insights.

  • Do you offer SAP Sales Cloud on-premise hosting?

    No. SAP Sales Cloud is only available on cloud hosting. With SAP’s cloud-based CRM software, the deployment is faster, software updates are automatic, cost-effective and scalable. Moreover, you can work from anywhere, on any device while increasing collaboration.

  • Do I have to use all five cloud solutions in SAP CX?

    No. They can be deployed standalone or in any combination.

  • What makes SAP Sales Cloud unique from other sales system providers?

    SAP provides one strategic end-to-end business software strategy for your entire enterprise, with a full suite that covers every step in the business process, from the first contact a customer has with your company through to their first purchase. With SAP, front-end CRM processes are seamlessly integrated into back-end ERP processes. SAP CX solutions also offer:
    •Superior, user-friendly functionality, with a strong commitment from SAP for quarterly enhancements and expansion
    •Attractive licensing model
    •Advanced reporting and mobile capabilities
    •Scalability and ease of administration

    Read this blog to compare capabilities and features within Salesforce and Sales Cloud.

  • Do you offer SAP Sales Cloud training?

    Of course! Axxis Consulting offers user training sessions upon your request. The number of man-days for this service will be based on your requirements.

  • Is it possible to transfer data from our current system to SAP Sales Cloud and if that is so, how long does it take?

    Axxis Consulting offers the transfer of data from legacy systems to SAP Sales Cloud. The number of man-days required for this service will be based on the number of business objects to be migrated as well as the complexity and format of current data.

Additional Resources

Salesforce vs. SAP

How do you know which CRM software is best? Salesforce or SAP?   Those questions are often asked. Want to find out, but no time to read this blog? Take our quick quiz to help you decide the best CRM software in just 12 questions!    Click here to TAKE THE QUIZ!   When not knowing the answer to this question, choosing the right CRM software can feel like an impossible...

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How to Improve Sales Processes with SAP CRM

CRM stands for Customer Relationship Management, which is a systemic software to integrate sales and marketing with customer service. SAP CRM is a part of the SAP business suite. SAP Sales Cloud enables businesses to produce user-friendly CRM solutions that can vary according to different aspects of sales to marketing and service. The platform becomes powerful by utilizing the speed and power of SAP HANA, In-Memory Database. The CRM can...

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What is SAP Customer Experience (CX)

SAP Customer Experience or also called SAP C/4HANA is a CRM solution suite that helps you achieve customer excellence. From the first interaction that a customer has with your company to when they decide to purchase your company, SAP Customer Experience helps you with every step in the process. SAP can provide this through numerous integrated solutions. The SAP Customer Experience suite includes solutions for sales, marketing, service, commerce, and...

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