- SAP C/4HANA
What is a CRM & how will your business benefit?
Customer Relationship Management [or CRM for short] is a technology system that enables you to automate and integrate your customer-facing activities, such as sales, marketing, customer service, and e-commerce. CRM systems also offer tools for customer analytics, personalisation, social media, collaboration and more. To put it simply, a CRM system helps provide a better relationship between a company and its customers, enabling streamlined processes and increased profitability. A CRM system...